
Good morning. It’s Friday, May 1. Expect typical May weather for its annual debut: clouds in the morning dissolving into a sunny, just-right afternoon.
In today’s newsletter, we have an announcement from a soon-to-launch museum, the struggles of a studio real estate baron, and some things to do this weekend. But first, content creators who have been storming Scientology buildings get hit where it hurts: in the clout.
Now that we've been live for a little over a month, we want to hear from you!

The Scientology Information Center on Hollywood Boulevard, closed after a series of “speedruns” into the building became a social media trend this month. (Photo by Hayes Davenport/L.A. Material)
Until recently, the Church of Scientology Information Center on the Hollywood Walk of Fame was, by some measures, one of the most welcoming buildings in Los Angeles. Staffers would stand outside the doors, hand out pamphlets, and encourage passersby to enter. “ALL ARE WELCOME” is emblazoned on the facade multiple times.
But this week its doors were closed, the smart glass windows electronically frosted over. Heavy cords were visibly wrapped around the interior door handles. The exterior handles were removed entirely.
The building was locked down because — as a staff member keeping watch outside on Monday morning confirmed to us — content creators have been running inside and making videos about it.
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