Good morning. It’s Friday, March 27. Expect a depraved marriage of hot and cloudy for the entire day, pretty much everywhere.
In today’s edition, we dig into the details behind the very large sign that’s been up over the Cahuenga Pass all week and present some optional activities for your weekend.
How that huge ad for AI video ended up over the Cahuenga Pass.
A sign promoting Fiverr’s AI Video Hub over the Cahuenga Pass. (Hayes Davenport/L.A. Material)
Billy Boman had never been to L.A. before this week, when he was flown out to see his name in 30-foot high letters on a hill overlooking the 101.
A video director from Stockholm who works exclusively with AI rendering technology, Boman was chosen to be the face of a promotional campaign by the online freelance service marketplace Fiverr for their new AI Video Hub. The Hub is a clearinghouse for AI directors like Boman, “giving brands a direct path to commission cinema-quality commercials, social content, and brand films,” according to the company’s press release.
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