Good morning, it’s Friday, October 16 and it will soon be broiling hot out (high 90s). Red Flag Warnings remain in effect through tomorrow night amid heavy winds.
When did everyone become a voting microinfluencer?
A mélange of ballot materials from the June primary. (Photo Illustration by Jay L Clendenin/Getty Images)
During the last few election cycles, I’ve noticed a strange phenomenon on my social media feeds and in my group chats. Suddenly, it seems like half the people I know are acting as one-person editorial boards, sharing their own election endorsements with friends and family.
In a hyper-partisan environment, and at a time when the California ballot is phone-book thick and bursting with complex policy propositions, I was fascinated by the rise in these citizen-generated guides, and the effusive response many seemed to receive. What void are they filling and what does it say more broadly about voting in California?
