Yusef Robb pictured in 2023. (L.A. Material photo illustration)
AS THE LINEAGE WAREHOUSE FIRE blasted noxious smoke over Boyle Heights and beyond last month, Mayor Karen Bass scrambled to quell the rage of residents and contain the political fallout. During that same period of time, a consultant hired to assist the cold storage company with its crisis communications could see every press inquiry that the mayor’s office was receiving about the fire, along with the office’s internal discussions.
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